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LOS ANGELES Independent Ideaology has won the Los Angeles Jiffy Lube advertising account following a three-month review, the agency said.
The win includes all creative and media duties for the Los Angeles-area ad co-operative of Jiffy Lube franchise holders, said Cary Sacks, president of the Marina del Rey, Calif., shop.
Sources said Ideaology competed against agencies including independents O’Leary & Partners, Irvine, Calif.; DGWB Advertising, Santa Ana, Calif.; and incumbent Kovel/Fuller, Culver City, Calif., for the estimated $5 million account.
Kovel/Fuller,
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