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L.A. Cellular is conducting an agency search to replace incumbent BBDO West here on its estimated $20 million ad account. BBDO declined to defend the business.
Select Resources International in Los Angeles will oversee the review for the Cerritos, Calif.-based client. The account includes both creative and media duties. California agencies and the California offices of national agencies will be considered, sources said.
L.A. Cellular is a California partnership between AT&T Wireless Services and BellSouth Cellular Corp.
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