LOS ANGELES Verizon has launched a Hispanic ad campaign aimed at promoting what the company said is its most comprehensive bundled package of services—unlimited local and long-distance calling.
Developed by Hispanic marketing agency La Agencia de Orci & Asociados, the campaign includes two 60-second direct response TV spots, two 60-second radio ads, bilingual direct mail pieces and bill inserts. Spending on the campaign could not immediately be determined.
The campaign retains "Suena, crea, avanza. Es possible." The tagline was created last year by the Los Angeles agency to tell Latino customers that it is possible to dream, create and advance.
Ads are meant to highlight the advantages of Verizon's Veriations Freedom bundle, which allows consumers unlimited and untimed calling within the U.S., Puerto Rico and Canada. The package also includes lower rates for international calling, DSL and wireless.
The campaign will run for six weeks in Spanish-language media in Massachusetts, New Jersey, New York and Pennsylvania. Interactive ads targeting the New York market will also be placed on Web sites such as Yahoo.com and Univision.com.