'L-i-t-e' Is Right for CP+B, Miller

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NEW YORK Miller Brewing has begun airing the second of three “creative episodes” in a new campaign for Miller Lite. Entitled “BBQ,” the work is from MDC Partners’ Crispin Porter + Bogusky in Miami.

The commercial shows a young man who tells the story of how he once accidentally consumed a light beer that wasn’t Miller Lite. After taking a sip, he immediately notices the beer’s watery taste. A closer look reveals that the word “Light” is spelled correctly.

The



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