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Fogarty Returns Security Specialist to Home Screens
DALLAS–A throwback to James Bond is Fogarty Klein & Partners’ means of promoting a home keyless remote entry system developed by one of the Houston shop’s newest clients, Kwikset Corp.
Called AccessOne under Kwikset’s Titan brand, 15- and 30-second spots broke last week on national and regional cable. There were also spot buys in Dallas, Atlanta and Orlando, Fla.
According to Fogarty vice president and creative director Tom Gates, the key targets were those most apt to accept a new type of technology for home security.
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