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DALLAS Beth Kuykendall, former executive vice president at Targetbase, has joined IMC2 as vice president of database marketing, the agency said.
Dallas-based independent IMC2 specializes in interactive advertising and marketing. Targetbase, an Omnicom Group shop in Irving, Texas, is a direct marketing specialist.
Kuykendall was the executive vice president of client results at Targetbase, focusing on acquisition, cross-sell and retention solutions. During her 19 years at Targetbase, Kuykendall played a key role in analysis and on the business development team, according to IMC2.
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