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BOSTON Sugarbush Mountain has tapped Kelliher Samets Volk for ad chores.
“We wanted to work with a company that would help us better understand and build our brand,” said Molly Mahar, Sugarbush’s marketing director. “The people at Kelliher Samets Volk understand what we are about as a brand and have a clear strategy. They know the resort world and what drives people to take a vacation.”
The Waitsfield, Vt.-based ski resort selected the agency after a recent review.
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