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boston—”You win” is the tagline crafted by Kelliher Samets Volk for the first national print push for athletic footwear marketer Ryka.
One execution shows an empty, rumpled bed and an alarm clock reading 6 a.m. Through the bedroom window, in the distance, a woman is seen running.
The copy reads, “Because you could have hit the snooze button. Because you’re up and out there. At Ryka, we’ve created our running line with you in mind, with fit that’s narrower in the heel and wider in the forefoot.
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