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BOSTON Kelliher Samets Volk has created new work for the Vermont Department of Health’s Young Adult Anti-Smoking Campaign.
The campaign targets the segment with the highest smoking rate in the state—young adults—by emphasizing the possible side effect of sexual dysfunction, according to Cheryl Eaton, a partner and brand group director at the marketing shop in Burlington, Vt.
“The challenge is that this group is not easily motivated to quit. They remain unmoved by the long-term health effects of smoking, such as lung cancer.
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