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BOSTON Be cool, don’t smoke. That’s the gist of Kelliher Samets Volk’s latest anti-smoking ads for the Vermont Department of Public Health.
This salvo aims to dispel “myths” associated with teens and smoking and to address the misperception that many teenagers in Vermont smoke, the agency said.
TV and radio spots feature real teens talking about reasons not to smoke; they attempt to drive home the point that eight out of 10 Vermont teens don’t smoke and feel no reason to start.
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