KSV Intros Anti-Smoking Effort

Animated images of teenagers spinning records, dancing and snowboarding are featured in new spots from Kelliher Samets Volk for the Vermont Department of Health.

Dubbed the “Misperceptions Campaign,” breaking work consists of two 30-second TV spots, radio ads and collateral materials. The effort, which targets children 10-13, attempts to contradict the perception that most Vermont teenagers smoke.

Spending for the campaign was in the high six-figure range. Bur-lington, Vt.-based KSV added the $1.5 million account in March, signing a three-year contract following a review.

One execution shows a cartoon disc jockey spinning hip-hop music while teens dance.