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KSV Backs Vermont Education Effort

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BOSTON Kelliher Samets Volk's "Start where you are" campaign encourages Vermont teens to seek professional training or education beyond high school.

The work breaks this month and backs the Vermont Student Assistance Program and targets families with students in grades 8 to 10.

"The campaign will focus on creating meaningful dialogue—among teens, parents and between teens and parents—to inspire new thinking about post-high school pursuits, " according to Tim Volk, president of as independent agency in Burlington, Vt.

A Web site (www.startwhereyouarevt.org) includes separate channels for teens and parents. The teen portion includes an interactive quiz to help young people identify what they might want to pursue after high school and videos of Vermont teens doing what they enjoy. Teens and parents are invited to blog with a campaign speaker who will travel the state representing the campaign at Vermont teen centers, schools, workplaces and community events.

Magazines, T-shirts, direct mail, a tour vehicle that serves as a "rolling billboard" and educational materials are also in the mix.

Creative directors Linda Kelliher and Rich Nadworny oversaw the effort, working with art director Ashley Flanagan, designer Carmen Stafford and copywriters Rebecca Popp, Anna Goldsmith and Dan O'Sullivan.