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KSL Media, an independent media buying service, and E&M Advertising, a direct response agency, have formed a joint venture: a direct response arm called KSL Direct.
“Our goal is to take our current client base at KSL Media and show them the benefits of reaching their customers via direct channels, like the Web and telephone orders, through KSL Direct. That would complement their general branding,” said Kal Liebowitz, president of KSL Media and chairman of KSL Direct, both based in New York.
Michael L.
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