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SANTA MONICA, CALIF. – Kresser/Craig is the lone West Coast contender beaming up for Minneapolis-based USSB, a direct broadcast satellite company set to enter the multi-channel broadcast fray next year.
The agency is in the running for USSB’s ad account with Minneapolis agencies Fallon McElligott, CME-KHBB and Bozell. No definitive billings figure has been announced, though sources said the client has talked about spending as much as $40 million.
USSB is a sister to DirecTV, the 100-plus-channel DBS system Lintas:Campbell-Ewald/L.A.
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