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DALLAS The Town of Addison (Texas) has retained Krause Advertising to handle creative and marketing responsibilities, the agency said.
The Dallas shop contended in the finals against three undisclosed local agencies for the business, which was mandated under town rules to go into review. Contenders presented capabilities in the two rounds of the process, according to agency president Jim Krause.
The agency, which has handled the account since 1997, will continue to use print, collateral and direct mail to promote the town’s special events and restaurants to consumers.
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