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CHICAGO Betsy Holden, president of global marketing and category development at Kraft Foods, is leaving the company, effective June 30, according to Kraft. Paula Sneed, a 28-year company veteran, will take over her marketing duties.
“Betsy’s marketing talents and leadership abilities have benefited Kraft throughout her 23-year career,” said Roger Deromedi, chief Eexecutive officer of Kraft Foods, in a statement. “We thank Betsy for her many contributions, including her recent leadership in establishing the global marketing and category development group within our global organization and in guiding our health and wellness initiatives.
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