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As a maker of dorm food staples, Kraft Foods needs to fish where the fish are—which in this case means a Web site that once attracted visitors by showing pictures of young ladies with the site’s name scrawled on their chests.
The food company this week kicks off a three-month promotion on CollegeHumor.com, a popular and at times bawdy site targeting 18-25-year-old males with satirical articles and user-shot content. Its editors produced four Webisodes of a mock cooking show involving Kraft products like EasyMac for a dedicated Kraft section of the site.
The Kraft “Really Frugal Gourmet” series is part of an effort by CollegeHumor.com
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