Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Kraft Foods will spend an additional $200 million on domestic marketing through the remainder of the year in an effort to improve its sagging sales, according to executives from the company. That increase includes an extra $60 million allocated for consumer advertising programs.
Speaking at an investors conference on Thursday in Boston, co-CEOs Betsy Holden and Roger Deromedi said the company will increase incremental spending on its biscuits, coffee, cold cuts and cheese businesses for the remainder of the year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in