KPC Buys New Orleans Shop

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Kupper Parker Communications in St. Louis still sees itself as a regional player. But with its latest acquisition, the company moves toward the goal of advancing into the “supra-regional” realm.
KPC announced last week it had purchased 71-year-old Fitzgerald Advertising, New Orleans’ oldest full-service agency, for an undisclosed amount. Fitzgerald, which claims billings of $6 million, becomes Kupper Parker/Fitzgerald on Sept. 1.
Fitzgerald’s allure was its packaged-goods client roster and employee experience, said Bruce Kupper, KPC’s managing partner.

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