$100 Mil. Dot.Com Account at Stake; DiMassimo Is Not Defending
NEW YORK--Online delivery service Kozmo.com is conducting a review of what sources described as a $100 million account.
Creative incumbent DiMassimo Brand Advertising in New York, which in August landed what was then billed as just a $15 million account, is not participating. Media duties are handled in-house.
One source suggested the review is in the late stages, with pitch meetings scheduled for this week. Another said the company is still developing a list of contenders. Both creative and media duties are up for grabs.
Last week, news surfaced that Amazon.com is part of a group investing $100 million in the service, which is based in New York and has operations in Boston, San Francisco, Seattle and Washington, D.C. Kozmo.com hopes to expand to 20 locations this year.
Through Kozmo.com's Web site, consumers can order movies, books, music and even food that are delivered within an hour.
Recent TV ads for Kozmo suggested the deliveries are performed by human cannonballs, "rocket rollerskaters" and a 20-something who can outrun the Six Million Dollar Man. Each was tagged, "From the Internet to your door in under an hour." DiMassimo will continue to produce work until a new agency is in place.
"DiMassimo has grown with us, but we now need an agency with regional and global offices already in place," said Chris Shimojima, chief marketing officer. "If it were an issue based solely on strategy and creative, there would be no question we'd stay with DiMassimo. It's more an issue of immediate global capabilities."
Added agency president and executive creative director Mark DiMassimo: "When you do very well for a client, you sometimes risk them graduating on to different needs."
Shimojima confirmed the review but declined to discuss details, including the budget. The process is being managed by Boston consultancy Hambrick Group, which declined comment.
Joseph Park and Yong Kang launched Kozmo.com in 1997 as an online video ordering service, working out of a small warehouse in New York's Greenwich Village, according to the company.
Additional investors in the company include Venture Partners, Flatiron Partners, Oak Investment Partners, Chase Capital Partners and J.W. Seligman & Co. K