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LOS ANGELES Following a four-month review, independent Kovel/Fuller has won the Disney-owned Buena Vista Games’ advertising account, sources said.
The Culver City, Calif., agency was one of at least four finalists for the creative and media assignments, sources said. The other contenders included independents Creative Domain Interactive, Hollywood, Calif.; Wong Doody, Santa Monica, Calif.; and Ignited Minds, Marina del Rey, Calif.
The Burbank, Calif., client, which licenses and jointly markets video games with software-publishing leaders including Electronic Arts, THQ and Ubisoft, consists of two units, Buena Vista Games and Disney Interactive.
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