Kohler Solicits Agencies for Print, Broadcast

Kohler is circulating a proposal request for its $15 million print and broadcast creative account, agency sources said last week.

The Kohler, Wis.-based maker of kitchen and bath fixtures has asked shops to submit case studies demonstrating experience in both durable goods and consumer packaged products, according to a copy of the questionnaire obtained by Adweek.

The review, which appears to be national in scope, is being managed in-house. Proposals are due back in mid-October. The account involves both television and print, which previously were split between agencies.