Koerner Gets a New Worldview

Stacey Lynn Koerner has the “skills of a salesman and the temperament of a diplomat,” according to Interpublic Group colleague and fellow researcher Steve Sternberg. The peripatetic media thinker will need both talents in her new role as evp, director of global research integration at Initiative Media Worldwide.

Koerner, 33, was promoted to the new post last week from svp, director, broadcast research, where she focused on the U.S. Based in New York, she will report to David Ernst, evp, director of the shop’s research arm, IM Solutions.

At Initiative, Koerner has forged alliances with academics involved in various research disciplines.