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Mention the Geico Insurance spokesgecko around Bill Koenigsberg and the fumes of competitive spirit begin to veritably wheeze out of him.
It all began when The Martin Agency went looking for a customer to star in a national radio spot. It didn’t have to look far. Martin’s media agency partner on the account, Horizon Media, had just the right “talent”: Koenigsberg, Horizon’s CEO and a Geico policyholder.
Geico thought it was a cool idea, and Koenigsberg and his testimonial have been starring on the airwaves nationwide ever since.
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