Kodak Has Some Fun in Printer Spot

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NEW YORK If you own a printer, you’ve probably learned that it’s something of a Trojan horse: surprisingly cheap to buy, but then appallingly expensive to operate. It’s fitting, therefore, that this commercial (via Ogilvy & Mather in New York) stars an oversize, man-made horse stressing that Kodak’s new EasyShare all-in-one printer is economical to run. Time-lapse images show the horse being decorated with printouts of photos, drawings and other visuals, which we see being churned out of the “revolutionary” Kodak machine.

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