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NEW YORK Eastman Kodak has launched a review to consolidate its global media buying and planning activities at one agency, sources said.
Kodak currently divides its media business among several shops, including Aegis Group’s Carat and WPP Group’s MindShare.
In a statement, a company representative said, “We’re continuing efforts to work with a more focused group of agency partners. This has been ongoing for the past 18 months, and has already resulted in greater operational efficiency with superior creative.
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