COLUMBUS, OHIO - Sources say that Kobacker Co. is looking for an agency to handle at least one, if not more of its retail shoe operations worth at least $4 million. The company, which operates Gussini Shoe Stores, Kathe-K Shoe Stores, Patrini Shoe Stores, Picway Shoe Stores, and the Shoe Works Shoe Stores, is said to be looking for an agency to handle at least the Picway division. It is not clear whether any other division would be included. Picway spent roughly $4 million last year in media advertising, according to Competitive Media Reporting. Officials at Kobacker could not be reached on Friday. The business had been in-house.
Copyright Adweek L.P. (1993)