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BUENA PARK, CALIF. – Amusement park Knott’s Berry Farm ended 12 years of fun and games for agency Davis Ball & Colombatto/L.A. last week when it moved its $6-7 million advertising account to Suissa Miller/Santa Monica, Calif.
The abrupt move reflects Knott’s search for a fix in a bad economy. ‘Suissa Miller promised results,’ said Bill Dayton, vp/marketing for Knott’s since November. ‘They had very results-oriented, hard-hitting creative, with an accountability factor that wasn’t there with the other agencies.’
It is believed that Suissa Miller will saturate the market next month with an unusually deep media buy.
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