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Dallas Transit Calls Review Despite Incumbent’s Renewal Options
DALLAS–Dallas Area Rapid Transit (DART) plans to send out questionnaires this week as it places its $1.5 million public advertising account into review.
The rebidding of the contract comes despite two years of renewals remaining with five-year incumbent Knape here. A client official said the transit organization wants to reshape the structure of its agency relationship and bring more creative and media assignments in-house.
Because of the proposed changes in agency assignments, Knape may not pursue the contract.
“We need to look at our direction for the future and the direction DART wants to take, and whether that would be a good match or not,” said agency president Susan Knape.
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