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CHICAGO Kmart’s first corporate image campaign from Grey Global Group will break during the second game of the World Series on Oct. 19.
The work introduces the tagline, “Kmart. Right here. Right now,” using a re-recording of Jesus Jones’ 1992 pop song “Right Here, Right Now.” Ads will employ an urban theme “expressing a cross-cultural appreciation that reflects where America is today and where America will be tomorrow,” the Troy, Mich., retailer said on Thursday in a statement.
Grey’s
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