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DETROIT Kmart Corp. is targeting Asian American consumers with a supplement to its weekly advertising circular.
Kmart’s print partner, Meridian Advertising, Troy, Mich., and Alturas Communications, a Denver-based multicultural agency, created the new entertainment and lifestyle publication, which is called Tea Leaf.
The initial distribution of 300,000 copies of Tea Leaf will be inserted in Asian-language California newspapers in Fresno, Los Angeles, Sacramento, San Bernardino, San Diego, San Francisco, Santa Barbara, Santa Cruz and Ventura starting March 2.
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