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NEW YORK Kmart has launched an interactive game featuring the man who made famous the “boxer boogie” in the discount retailer’s Joe Boxer commercials.
The game stars an animated version of Vaughn Lowery, the high-energy, boxer-wearing dancer seen in some of the company’s recent ads from TBWA\Chiat\Day in New York.
Called the “Boxer Boogie Breakdown,” the game (www.kmartboxers.com) lets players control the dance steps of Lowery by clicking on moves such as “Spazz,” “Jump Rope” and “Puppy Dog.”
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