DALLAS In a branding campaign developed by Keating Magee, Tulane University Hospital and Clinic in New Orleans is promoting its accelerated medical care, the agency said.
The campaign expands on the "Minds-that-heal" theme developed in 2003, using "Minds that discover" in the print ads.
The value of the campaign was not disclosed.
A television spot and print ad promote the advanced robotics surgery that was first available at Tulane for treating prostate cancer. Additional spots are under development for other hospital services, the agency said.
The yearlong media campaign will be centered in the New Orleans metro area, with extended placement around the region.
Keating Magee, founded in 1981 by Jennifer K. Magee, is an independent full-service marketing agency in New Orleans.