NEW YORK -- Following last month's loss of the $70 million Revlon account, Kirshenbaum Bond & Partners slashed 9 percent of its 223-person staff Friday, an agency representative confirmed. Twenty-one staffers were affected across all disciplines.
The cuts stem from the departure of the cosmetics business, which was consolidated at Deutsch in New York three weeks ago [Adweek.com, Jan. 23]. Recent wins, including the $60 million USA Networks media planning and buying assignment, $5 million VF intimates creative account and Puma public relations business, offset the number of layoffs, the representative said.
Overall staff count now stands at 202, which includes the New York headquarters; KBP West; Lime, Kirshenbaum's public relations unit; The Media Kitchen, its media operation; and Dotglu, its digital- and direct-marketing arm.