Kirshenbaum Serves Meow Mix, Not Beer

NEW YORK Kirshenbaum Bond & Partners’ recently released 30-second Meow Mix commercial adds a plaintive human voice to the client’s long-running “Meow” jingle.

Titled “Cats Only,” the TV spot shows a man and a cat sitting in front of a television set. He decides to replace the cat’s meows with calls for “beer.” His wife then enters the scene and throws him a sardonic look. The cat chimes in with the traditional Meow Mix jingle, jumps up into the woman’s arms and receives its Meow Mix.