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Kirshenbaum Bond & Partners has landed creative duties on The History Channel after a review that came down to KB&P, Grace & Rothschild, New York, and Butler, Shine & Stern, Sausalito, Calif., the cable network said.
Billings were not disclosed, but typically, the client spends $15-20 million a year on ad media, per Competitive Media Reporting.
With the win, KB&P has added more than $90 million in billings in the past three months. Other new clients include Home Shopping Network ($30 million) and Biore ($35 million).
Specialty unit Kirshenbaum Bond Entertainment will handle The History Channel.
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