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Life can be tough for used office equipment is the essence of GSD&M’s latest television campaign for Kinko’s.
The Austin, Texas, shop shows rival makers’ old copiers in down-and-out situations in three 15-second spots. The ads, themed “Kinkos, tap into the network,” debuted during the Sweet 16 round of the NCAA Men’s Basketball Tournament on CBS this past weekend.
The spots will appear on cable news and sports channels, as well as during local network news in major markets beginning today.
“A lot of what we’re doing is hitting the competition in ways that they can’t defend,” said GSD&M co-creative director Derek Pletch.
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