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On any given day, Guitar Center’s 150 locations are filled with scruffy musicians strumming through the Zeppelin catalog and turning amps up to 11. But last Saturday, the chain proved it’s as much about scratching as Stratocasters, when it hosted the 2005 Spin Off Grand Finals at the Wiltern LG Theatre in L.A. Emceed by Guitar Center vp of marketing communications Jack Sonni (ex-guitarist of Dire Straits) and rapper DMC, the event marked the culmination of three months of competition among 3,000 contestants.
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