'The King' Is Back in O'Neil Griffin Lottery Spots

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The “King of Rock ‘n’ Roll” makes several unexpected appearances in O’Neil Griffin Bodi’s latest TV spots for the New Hampshire Lottery.

The recently launched broadcast, print and collateral campaign touts the arrival of the $5 “Elvis: The Instant Game” in the Granite State. “We thought it would be fun for Elvis to show up in weird places,” said Pat Griffin, executive vice president and partner of the Manchester, N.H., agency.

Efforts were made to be humorous, but respectful.



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