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By Katy Eckmann
ATLANTA–After parting ways with The Martin Agency in Richmond, Va., KinderCare Learning Centers, the nation’s largest provider of children’s care, awarded its fall branding campaign to SlaughterHanson in Birmingham, Ala.
The $2 million fall project is part of KinderCare’s annual ad budget of about $9 million. The Montgomery, Ala.-based client, which last month said it will relocate its headquarters to Portland, Ore., has yet to assign its entire ad account to an agency.
Martin worked on the account for over two years.
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