NEW YORK Microsoft's MSN has appointed 17-year Kimberly-Clark veteran Jane Boulware to the new post of corporate vp of global marketing.
Boulware, 41, will oversee the development of the brand's consumer image, as well as efforts to build awareness of MSN products and services and differentiate them from the competition. She will also head MSN global marketing, advertising, public relations and consumer research.
Reporting to Judy Gibbons, corporate vp of MSN global sales and marketing, Boulware be based at MSN's Redmond, Wash., headquarters. Her goal is to make MSN the most relevant and trusted brand among consumer online services over the next five years.
In her most recent role as vp of marketing services at Kimberly-Clark, which she held since 2000, Boulware led the company's marketing-research, advertising, promotion, interactive, packaging and design departments. During her tenure at the marketer, she also worked on the national introduction of Pull-Ups disposable training pants and GoodNites disposable underpants.