ATLANTA Kimberly-Clark has selected Adair-Greene here to develop worldwide marketing programs for the company's healthcare division after a review, the shop said.
The work includes consulting on marketing strategy and developing print advertising for the Roswell, Ga.-based client. The first ads are scheduled to launch this fall.
Kimberly-Clark Healthcare markets disposable protective apparel, such as face masks, gloves and surgical gowns, as well as medical devices.
"As we continue to grow our business globally, we wanted to partner with a marketing services firm who understands the competitiveness of the global healthcare industry and can turn that understanding into a competitive advantage on behalf of the brand," said John Amat, vice president of global healthcare sales and marketing for the company.
Adair-Greene, an Interpublic Group shop in Atlanta, specializes in marketing for healthcare companies. The company also provides consulting and advertising for Arthrocare, Axcan Pharma, Bone Care International, Boston Scientific, Cumberland Pharmaceuticals, First Horizon Pharmaceuticals, Genzyme and King Pharmaceuticals.
Review participants and billings were not disclosed.