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NEW YORK Kimberly-Clark has built two new Huggies Web sites that aim to engage new mothers as part of its strategy of fostering a deeper connection with its online customers.
The Neenah, Wis., company has launched the Huggies Baby Network, which consists of two new Web sites, Happy and Healthy Pregnancy and Happy Baby. The Web sites give expecting and new mothers information about motherhood. The sites replace the Huggies.com and ParentStages.com sites Kimberly-Clark operated.
Kimberly-Clark earmarked $3.5
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