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DALLAS Kimberly-Clark is launching its Kleenex Moist Cloths product with a $20 million advertising, public relations and promotional campaign, the company said.
Moist Cloths are the latest variation in the Kleenex brand, coming six months after the launch of the anti-viral tissue.
Priced at $2.39 per 40-count package, the Moist Cloths will hit the shelves in most of North America in April, the company said.
WPP Group’s JWT is handling the advertising for Irving, Texas-based Kimberly-Clark, which spent $261 million on advertising, per Nielsen Monitor-Plus.
Kleenex
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