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CHICAGO-Burger King has picked Campbell Mithun to handle its $80 million kids marketing and promotional account, the Coral Gables, Fla., fast food chain said Thursday.
Campbell Mithun of Minneapolis won the call over Lowe Lintas & Partners and Grey Advertising in New York.
Burger King last week tapped Campbell Mithun’s Interpublic Group sibling McCann Erickson in New York to handle creative duties on its $400 million adult account.
Media is handled by MediaVest in New York.
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