Kids Units Getting a Head Start

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Product Development a Growing Focus in an Expanding Category
CHICAGO–Building relationships early is a basic tenet of marketing to kids. It’s also advice Midwest agencies that focus on children have applied to new-business efforts.
By positioning themselves as product development experts, several shops are getting established with clients before new products are even mentioned.
“It’s a great way to develop a relationship with a client early on,” said Linda Peine, manager of strategic planning for Campbell Mithun Esty’s Kidcom division.





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