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Advertising is credited with boosting sales, creating brands and now helping to recover missing children.





In 1985, direct mail giant Advo Systems in Windsor, Conn., formed a partnership with the National Center for Missing and Exploited Children to assist with finding missing children. Each week, the company sends its familiar ‘Have You Seen Me?’ cards with advertising on the back to 73 million homes nationwide.





Sometimes, the cards really work. On March 26, 14-year-old Jedd Rivera was recovered in Mississippi nearly three years after he was abducted from his California home.
















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