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LOS ANGELES AAR, which had been juggling two high-profile car reviews, has been dismissed by Kia Motors America, the client has confirmed.
Kia is now looking to hire a new search consultancy, said client representative Kim Custer. The automaker launched a review for the creative portion of its $270 million account last month [Adweek Online, June 9].
“We used AAR for the first part of our review, basically to handle the RFI,” said Custer. “That gave us a good long list, and that is the extent to which we will be working with them.”
He
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