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Kia Review to Get Underway

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IRVINE, CA - Kia Motors America Inc. is nearing the start of its long-awaited review. The Korean company, which is partially owned by Ford Motor Co. and Mazda, plans to begin selling cars in the U.S. in eight months. The review has been stalled due to a delay in hiring a top marketing executive. Executive vp/coo Greg Warner, who was busy recruiting dealers last week at a dealer convention in New Orleans, is reportedly close to filling out his marketing staff. Warner, who launched Hyundai in the U.S., has received hundreds of inquiries from ad agencies. Among leading contenders because of relationships with Warner are Bloom FCA and Jordan, McGrath, Case & Taylor.
Copyright Adweek L.P. (1993)