Two New York shops--Jordan, McGrath, Case & Taylor and Waring & LaRosa, in a joint effort with Kresser/Craig of Santa Monica, Calif.--have made it into the last round of the pitch for the $30 mfllion Kia Motors of North America account.
Those shops join San Francisco's Goldberg Moser O'Neill and Stein Robaire Helm of Los Angeles as the finalists for the Korean car maker, which plans to introduce its first car this fall.
"These four could hit the ground running the fastest, and we need people who can hit the ground running fast," said Kia director of marketing Dick Macedo.
Kresser/Craig, which handled Daihatsu America before the automaker withdrew from the U.S., has had vp/management supervisor Terry Foutz on board for 17 months. Foutz, known as an auto pundit, previously worked at Kresser when the shop handled Daihatsu and later left to work on Infiniti at now-defunct Hill, Holliday, Connors, Cosmopulos/L.A. Kresser also brought on board last year creative director Dan Mountain, whose prior experience includes Saturn at Hal Riney & Partners and Infiniti at HHCC. Should the Kresser-Waring team win, executives at the agency say the account could be the basis for a merger.
JMC&T, which has no auto experience, brought in auto expert Willie Hopkins nearly three years ago to win a car account. Hopkins has ties to Kia evp/coo Greg Warner, who headed Hyundai when Hopkins headed that account at Backer Spielvogel Bates/L.A.
GMO's senior vp/group management supervisor Pat Sherwood, headed Saturn at Riney for two years. Meanwhile, some of the SRH execs worked on Porsche and Nissan while at Chiat/Day. --with Daniel S. Levine and David Kiley
Copyright Adweek L.P. (1993)